Target Audience

If you're reading this magazine, you :
- you'd prefer to be outdoors rather than indoors,
- you spend your nights watching friends rather than Eastenders
- you're a morning person
- you were designer clothes, and won't be seen without a fashionable label
- you prefer twitter to Facebook, but aren't addicted
- you plan on going to University, before getting a job
-

Names i could use

VARSITY
KICK
MEGA MAGAZINE
THE AGEING YOUTH
THE YOUTH
WSFC

flat plan

Coverlines

- 2012 Olympics build up
- Winter Best Buys
-  Latest Tour Snaps
- How to pass your driving test - Top Tips
- Halloween Scares!
- Christmas Clubbing Destination.

FONTS i could use.

MAGAZINE

Magazine

MAGAZINE

MAGAZINE

MAGAZINE

MAGAZINE

MAGAZINE

KICK

KICK

KICK

Varsity.

What i have learnt from my research

- Upmarket magazines tend to have a fixed layout, and are not crowded with infomation.
- The use of serif brings the magazine upscale also.
- Multiple colour themes bring the magazine down market.
- Majoirty of the popular magazines have a popular CVI on them.
- In order to make my magazine unisex based, i will have to get the right colour scheme that appeals to both genders.
- Another feature of a downmarket magazine is when the masthead is obscured by other objects on the cover.
- My college magazine will contain articles on music, books, fashion and the latest technology.

Preliminary Project

College lifestyle is primarily targeted at college students, and aspirer's and achievers, connoted by the masthead. The picture boost is of an iconic figure that the target audience can relate and look up to. This improves the appeal of the magazine to college students, however the image of the man mixed with the colour scheme connotes that the content is fundamentally aimed at males. 


The layout of the cover and the use of sans serif is relatively unsophisticated and unfixed, giving the magazine a more down market vibe, making it more accessible for college students. 
  










'More' is aimed at a female target audience, made up of aspirer's and , roughly aged ages 16+. This is connoted by the CVI who is a recognisable  figure head. Also the colour themes of pink, white and yellow are generally associated with a female target audience, therefore making the magazine appeal to female college students.  
In addition to this, the posture of the picture boost is exuding confidence and glamour by direct eye contact with the camera and the 'in season' clothes being modelled. This is further complimented by the flushed left, smaller picture boost, aligned with the CVI, promoting the fashion content of the magazine.  
On the other hand the crowded layout and the minimal amount of serif font used considerably pulls the magazine down market, therefore making it more accessible to college students. 

The target audience for 'Closer' is young women, who range on the jicnar scale from D-E . This is connoted by the content, CVI's and colour theme. The layout of the magazine is unfixed and cluttered with the pictures bleeding off the page, consequently bringing the magazine down market. The mast head, which is also a wob is overlapped by the left flushed pull quote.


The CVI is a recognisable figure, but fundamentally towards women, as are the other smaller picture boosts, all containing womanly icons that are of general interest. The sans serif font brings the market of the magazine downwards towards the bottom end of the jicnar scale.

hey

hey

hey

hey