Question 7 What have you learn in progression from preliminary task to full product ?

Question 7

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Question 3: what kind of media institution might distribute your media product and why ?

How does your media product represent particular social groups?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My media product has to use at least some conventions and forms of real media products. My product was a jazz magazine aimed at obviously a jazz enthusiast audience, but also a younger audience in an attempt to get a wider audience, so i had to portray the ideas using existing idea's to connote the fact that the magazine was music based, and my own ideas to ensure that this wider audience could be reached. Stereotypically, seen in magazines such as the WIRE and jazz times, the models on the cover are usually a older males. In an attempt to maintain this idea i also used a male model, but my model was much younger than the stereotypical models, therefore connoting my own desire to direct the magazine at a younger target audience, as well as the existing one. the models on the covers like the existing magazines, are usually in a mid close up pose, and i have replicated that, but i am a lot closer to the model, who features on the main story, and this connotes complete honesty and openness, features that are revered in society, and portray the jazz genre in a fantastic image.

I used a masthead, a model posing as to directly address the audience, also acting as a CVI, a running head and headlines on my front cover, and a black serif font on the contents page and double page spread, to ensure that the consumers again, knew this was a jazz magazine.

In magazines such as Jazz times and the wire, the layout and design of the magazine is focused around a simplistic theme, that i have attempted to replicate, in my piece. I have used all black font, and used a black and white boarder around my pages. I also, in an unorthodox way, put every photo within the magazine, in black and white, in an attempt to maintain the simplistic theme. the use of the black and white connotes that the jazz genre is honest, and not flashy and upbeat, but naturalistic and simple. By putting all my photos in black and white, i challenge some conventions from magazines, as often there is some colour in the photo's in magazines like the WIRE. my photo's also differ from those of the standard photo's in jazz magazines, as mine are taken from various angles, and taken in a wooded environment, rather than a studio, where some of the photo's from the wire and jazz times are taken.

The posture of my model on the contents page, with the behind shot, connotes thoughtfulness and simplistic, as he is surrounded by nature, this sticks to the simplistic theme of jazz again. the model looks free, and unaware of anything else.

Question 4: Who would be the audience for your media product?

My magazine target audience has changed from what I originally desired from my planning and research,. Previously, I had intended to stick to the typical and stereotypical audience of ages 30 and above, and primarily males. However as I progressed through the production piece and it came to choosing models, I decided to use a younger model in order reach a younger target audience of teenagers, whilst maintaining the stereotypical audience. This would mean targeting aspirer's and radicals, and group A to C1 on the Jicnar Scale, people who are professional jobs to non manual workers. I've primarily based my product at a male audience, which is of course biased, and if i were to further complete my magazine, I would attempt to include female models, as well as male, to increase the scale of my audience

Question 5 - How did you attract an audience.

When constructing my product, it was key to ensure that I attracted the right target audience, in my case, a Jazz audience who enjoy reading and listening to jazz music. I attempted to attract their attention in numerous ways, on the cover, and within the product. I showed my product to a general audience member, and a specific target audience member. They both agreed that the front cover was a little too minimalistic, with more content needed, but also agreed that the photo itself, and strong close up, connoted that as a headline story of the product, that the story within would have no secrets, and the model would be bearing all for the story, which they found attractive as a consumer.

In reference to my font styles, both audiences agreed that the fonts were clear, and easy to read making it more appealing towards consumers. They also stated that due to the simplistic connotations of the jazz genre, they felt that an exuberant font would've been out of place, and that the font connoted the simplicity of the genre well. The font i chose was INSERT FONT HERE.

Audiences also commented on my use of colours. As is evident, majority of my product is in black and white, and both audiences commented on it saying that the use of the black and white converged well with the simplistic font, maintaining the connotations and semantics of the genre. However, a few audiences members did state that the black and white throughout became a bit dull, and did say a little bit of colour would be useful to stop the reader becoming bored of the piece.

Audiences stated that my use of photography was good, and gave the reader a lot to think about in terms of connotations and semantics. For instance the front cover photo was seen as giving the consumer an insight into the openness and honesty of the storyline ahead, and the photo on the contents page was said to be thoughtful, and meaningful, and simple, which are all connotations of the Jazz genre. They felt that the various angles such as the close ups, side shots, and landscape shots made the magazine more interesting and fluid.

After receiving the feedback from both target audience and general audience, i feel that in some aspect i have successfully attracted the intended audience, via my use of photography angles, font and layout. I stuck to the simplistic connotations of jazz, and according to my target audience, it worked in terms of securing a reader. The comments on my use of font were good, as i personally felt the choice fitted the genre, as well as my colouring, although I can see where the dullness could come in, for the readers not as interested in the genre as others.

Question 6 - What have you learnt about technologies from the process of constructing this product?