Question 5 - How did you attract an audience.

When constructing my product, it was key to ensure that I attracted the right target audience, in my case, a Jazz audience who enjoy reading and listening to jazz music. I attempted to attract their attention in numerous ways, on the cover, and within the product. I showed my product to a general audience member, and a specific target audience member. They both agreed that the front cover was a little too minimalistic, with more content needed, but also agreed that the photo itself, and strong close up, connoted that as a headline story of the product, that the story within would have no secrets, and the model would be bearing all for the story, which they found attractive as a consumer.

In reference to my font styles, both audiences agreed that the fonts were clear, and easy to read making it more appealing towards consumers. They also stated that due to the simplistic connotations of the jazz genre, they felt that an exuberant font would've been out of place, and that the font connoted the simplicity of the genre well. The font i chose was INSERT FONT HERE.

Audiences also commented on my use of colours. As is evident, majority of my product is in black and white, and both audiences commented on it saying that the use of the black and white converged well with the simplistic font, maintaining the connotations and semantics of the genre. However, a few audiences members did state that the black and white throughout became a bit dull, and did say a little bit of colour would be useful to stop the reader becoming bored of the piece.

Audiences stated that my use of photography was good, and gave the reader a lot to think about in terms of connotations and semantics. For instance the front cover photo was seen as giving the consumer an insight into the openness and honesty of the storyline ahead, and the photo on the contents page was said to be thoughtful, and meaningful, and simple, which are all connotations of the Jazz genre. They felt that the various angles such as the close ups, side shots, and landscape shots made the magazine more interesting and fluid.

After receiving the feedback from both target audience and general audience, i feel that in some aspect i have successfully attracted the intended audience, via my use of photography angles, font and layout. I stuck to the simplistic connotations of jazz, and according to my target audience, it worked in terms of securing a reader. The comments on my use of font were good, as i personally felt the choice fitted the genre, as well as my colouring, although I can see where the dullness could come in, for the readers not as interested in the genre as others.