Target Audience

To research my target audience, I have asked a select number of people, who have an interest within the Jazz genre, a series of questions as to what they would prefer in a magazine, and which specific details they are interested in. I asked :
1) Which colours do you think would be appropriate to use within a Jazz magazine (lots of colours/a limited amount)


2)Would you prefer a layout to be dominated by text, images, or a mix of both ?

3)What sort of things would you like to find, within a magazine ? (i.e -  reviews, interviews, merchandise etc )

4)Which do you think suits the genre more - a simplistic layout, focusing only a couple of things but in detail, or would you prefer a busy layout, with lots of things catching your attention, but with less detail ?

5) Do you think that Jazz artists themselves, should decide on what they produce, or should the labels and companies themselves decide ?

After asking 5 participants, i can conclude that in relation to
Q1) - ALL participants said that they would prefer a limited number rather than lots of colours. They gave examples such as  black and white, and subtle blues and greens.
Q2) Participants said that they were more interested in the actual content, and therefore would prefer a double page spread primarily dominated by text, but also felt that one or two images had to be used to vary the layout.
Q3) Participants said that they would like to find interviews and reviews of albums within the magazine, with also some mention of less well known artists, to enable readers to vary their listening experience.
Q4) Majority of participants felt that a simplistic layout was more suited to the genre, rather than a busy one, as consumers of the magazine preferred more detail on a couple of main things, rather than little detail on a lot of things.
Q5) ALL participants felt that music artists themselves should decide on what they produce, as they felt that the genre was about doing what the artists feels the audience like, rather than the company or label.